About us

The Parent Diary has taken many forms over the past 5 years, it was originally started as a social sharing website for parents when our daughter was born, 3 years later we were blessed with a second.
Even though we were now twice as busy, we still wanted to create something of value for our fellow parent.

Both Michele and I were born and raised in working-class families in South Africa.
Growing up with nothing but the bare necessities, a big emphasis was placed on good quality, reusable and functional items that would last a long time.

Michele and I moved to London in our twenties, and a few years later to Switzerland where we had our first child, Amber, in 2010. I think this was the catalyst for us to find, eco-friendly, sustainable and non-toxic products that we were happy to use. As new parents, we sought out anything and everything that was natural, environmentally friendly and sustainable. From clothing to diapers, from sippy cups to utensils and furniture. This was when The Parent Diary brand was born.

A few years later we moved to California where our second child, Meka, was born. Compared to living in Europe, it was so much harder to find quality, eco-friendly, sustainable and non-toxic products in the USA.

So, with the experience of three years of parenting behind us, we focused our attention on not only buying natural, non-toxic and eco-friendly products, but sourcing and producing our own line of functional products that were safe, made from natural organic material and met the quality standards instilled by our parents.

We make it our mission to create great products that are of the highest quality possible, are safe to use and made of natural materials, to help look after the earth for all future generations.

The Parent Diary